If you're the type of person that gets bummed out on a rainy day, you might want to check this out.
A group of South Korean designers came up with a brilliant way to bring some color to the city on those otherwise dull and dreary days. They've partnered with Pantone, the self-proclaimed authority on color, to paint the streets of Seoul, South Korea in vibrant color. But there's a catch: the color ONLY appears when it rains.
As bizarre as that sounds, the finished product is actually really cool. The paint used is a special hydrochromatic paint that reacts to the presence of water. On dry, sunny days the streets look as unassuming as any others in the world. When it rains however, the streets come to live in vibrant murals depicting fish in a pond or turtles floating down a river (to name a few examples).
And while you're probably thinking that this project, titled "Project Monsoon" by its creators, is perhaps a bit frivolous, we'd have to respectfully disagree. You see, as the name of the project suggests, South Korea experiences an annual monsoon season in which it rains for as long as three weeks at a time. The days during this season can become awash with drab grays and other neutral tones, taking a serious psychological toll on the residents of Seoul. Project Monsoon aims to alleviate these symptoms and "give people something to look forward to this year's monsoon season."
Whether or not the project will have a profound effect on the residents of Seoul remains to be seen. Honestly though, anything has to be better than three weeks of wet and gray, so we're happy to see a colorful project like this implemented. Even if we do have to get drenched to experience it.